BU4BG

Bridgegood is a program where only 20 students will be selected out of over 500 applicants. With

Bridgegood being ranked the #4 UX Design Programs in the country it is very difficult to get into the

program. Each year when they select which students are selected they are some of the most talented,

driven, creative and ambitious people. Their stories are so motivating and inspiring and I believed so many

people would benefit learning from these students. As a Bridgegood student I thought there should be a

way we get learn about not only the Bridgegood program but also showcase these amazing students

journey and inspire other students to follow in their footsteps.

Magazine

Role

Duration

Lead Designer


Creative Director

BRIDGEGOOD

BRIDGEGOOD

August 2025-September 2025

Brief

Goal

Company

Company

Homepage

Create a magazine that will showcase what Bridgegood has to offer as well as what students

they have selected in their program to allow others to get an understanding of what they are

looking for. Also give the students a platform to showcase their artwork, journey, as well as

thinking in design that can be seen by other companies and recruiters.

As Creative Director for these two-page spreads, giving each student full creative control while providing the structural directions to make

sure the magazine design is cohesive. My purpose was to provide a platform where my peers could tell their own story of becoming

designers and showcase the specific designers they have created. I wanted to move beyond a standard bio and create a living

resume that puts a student's unique face, journey, and design style directly in front of industry leaders.


As Creative Director for these two-page spreads, giving each student full creative control while providing the structural directions to make sure the magazine design is cohesive. My purpose was to provide a platform where my peers could tell their own story of becoming designers and showcase the specific designers they have created. I wanted to move beyond a standard bio and create a living resume that puts a student's unique face, journey, and design style directly in front of industry leaders.


Want To Check Out The Full Magazine

I wanted to pull back the curtain on who actually runs the show at Bridgegood. By featuring our mentors Shaun, Mubarak, and Elisa, I

wanted to show that the #4 UX Program are real people who are dedicated to our growth. My purpose was to make the organization

feel approachable so that anyone looking to join or sponsor the program knows exactly who is leading the vision.

I wanted to pull back the curtain on who actually runs the show at Bridgegood. By featuring our mentors Shaun, Mubarak, and Elisa, I wanted to show that the #4 UX Program are real people who are dedicated to our growth. My purpose was to make the organization feel approachable so that anyone looking to join or sponsor the program knows exactly who is leading the vision.

Bridgegood only selects 20 students from over 500 applicants, and I wanted a dedicated space to showcase the faces of the people who

made it into this elite cohort. By collecting photos and location data for every student, I aimed to show the diversity of where we came from

ranging from Los Angles to the East Bay. My goal was to make sure every peer felt seen and that recruiters could see the future of designers.


Bridgegood only selects 20 students from over 500 applicants, and I wanted a dedicated space to showcase the faces of the people who made it into this elite cohort. By collecting photos and location data for every student, I aimed to show the diversity of where we came from ranging from Los Angles to the East Bay. My goal was to make sure every peer felt seen and that recruiters could see the future of designers.


Impact

2,500

7,700

+

30

LinkedIn

Connections

Instagram

Followers

Schools

Visited

The purpose of the magazine was to move beyond a static project and create a measurable impact

for the BRIDGEGOOD community. By leveraging the program’s deep connections in the Bay Area tech

industry, this publication serves as a bridge—connecting high-potential talent with high-growth

companies. My goal was to prove that strategic storytelling and design could directly influence

recruitment, awareness, and long-term sustainability.

  • 7% Increase in Organizational Visibility: The magazine expanded the program’s reach, leading to a

verified 7% boost in brand awareness and vision for the company.

  • Student Exposure & Job Conversion: By showcasing student portfolios and "thinking in design,

" the magazine provides a direct outlet for recruiters to discover the Class of ’25, leading to

potential career placements and industry connections.

  • Scalable Recruitment & Funding: By clearly illustrating the "outcome of this apprenticeship," the

    magazine drives more student applications, which in turn attracts larger donations and

    sponsorships from major tech companies looking to invest in a proven talent pipeline.

  • Defining the "Outcome": The publication allows prospective students and sponsors to see the

    tangible results of the program, making it easier to understand the value of the 80-hour

    professional intensive.